Template-Type: ReDIF-Article 1.0
Author-Name: Jumbri, Isma Addi
Author-Name-First: Isma Addi
Author-Name-Last: Jumbri
Author-Email: isma@utem.edu.my
Author-Workplace-Name: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia,
Author-Name: Fauzan, Fauzan
Author-Name-First: Fauzan
Author-Name-Last: Fauzan
Author-Email: fauzan2@utem.edu.my
Author-Workplace-Name: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia,
Author-Name: Ismail, Albert Feisal @ Muhd Feisal
Author-Name-First: Albert Feisal @ Muhd Feisal
Author-Name-Last: Ismail
Author-Email: feisal@utem.edu.my
Author-Workplace-Name: Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka, Malaysia,
Author-Name: Utama, Iston Dwija
Author-Name-First: Iston Dwija
Author-Name-Last: Utama
Author-Email: iston.utama@binus.edu
Author-Workplace-Name: Department of Entrepreneurship, BINUS Business School Undergraduate Program, Bina Nusantara University, Bandung, Indonesia
Author-Name: Kurnianingrum, Dian
Author-Name-First: Dian
Author-Name-Last: Kurnianingrum
Author-Email: dian_k@binus.ac.id
Author-Workplace-Name: Department of Entrepreneurship, BINUS Business School Undergraduate Program, Bina Nusantara University, Bandung, Indonesia
Author-Name: Karmagatri, Mulyani
Author-Name-First: Mulyani
Author-Name-Last: Karmagatri
Author-Email: mulyani@binus.edu
Author-Workplace-Name: Department of Entrepreneurship, BINUS Business School Undergraduate Program, Bina Nusantara University, Bandung, Indonesia
Author-Name: Atan, Nur Atika
Author-Name-First: Nur Atika
Author-Name-Last: Atan
Author-Email: nur.atika@kpjuc.edu.my
Author-Workplace-Name: School of Healthcare Management, KPJ Healthcare University, Nilai, Negeri Sembilan, Malaysia
Title: Gerontechnology Adoption in the Silver Market: Global Bibliometric Trends and Future Agenda
Abstract: Malaysia is projected to become an aged nation by 2030, creating both opportunities and challenges for the expanding silver market. Gerontechnology integrates technology and gerontology to support the independence, health, and quality of life of older adults, yet its impact depends on acceptance as much as innovation. This study conducts a bibliometric and content analysis of global gerontechnology research to identify key drivers of technology acceptance and to position Malaysia within this emerging field. Publications indexed in Scopus were analysed using VOSviewer to map publication growth, collaboration networks, and thematic clusters. The results show a gradual shift from mainly health-oriented applications toward behavioural and marketing perspectives, emphasising determinants such as perceived usefulness, ease of use, trust, and affordability. Malaysia's research contribution remains developing but demonstrates growing attention to digital health, assistive technologies, and active ageing solutions. Based on these insights, the study proposes a marketing-oriented research and innovation agenda for 2025 to 2035 that prioritises user-centred design, digital inclusion, and collaboration among industry, academia, and policymakers. Integrating consumer behaviour perspectives into gerontechnology development can accelerate adoption among older adults and strengthen Malaysia's role in the regional silver economy.
Keywords: Gerontechnology, Silver Market, Technology Acceptance, Technology Adoption
Journal: International Review of Management and Marketing
Pages: 32-46
Volume: 16
Issue: 6
Year: 2026
Month: 09
DOI: 10.32479/irmm.22791
File-URL: https://econjournals.com/index.php/irmm/article/download/22791/10302
File-Format: application/pdf
Handle: RePEc:eco:journ3:v:16:y:2026:i:6:id:22791