Template-Type: ReDIF-Article 1.0
Author-Name: Suhud, Usep
Author-Name-First: Usep
Author-Name-Last: Suhud
Author-Email: usuhud@unj.ac.id
Author-Workplace-Name: Faculty of Economics and Business, Universitas Negeri Jakarta, Jakarta, Indonesia; & Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia,
Author-Name: Chung, Sean B.
Author-Name-First: Sean B.
Author-Name-Last: Chung
Author-Email: s.chung@salford.ac.uk
Author-Workplace-Name: Salford Business School, University of Salford, Salford, UK,
Author-Name: Allan, Mamoon
Author-Name-First: Mamoon
Author-Name-Last: Allan
Author-Email: a.allan@ju.edu.jo
Author-Workplace-Name: Faculty of Tourism and Archaeology, University of Jordan, Amman, Jordan,
Author-Name: Hoo, Wong Chee
Author-Name-First: Wong Chee
Author-Name-Last: Hoo
Author-Email: cheehoo.wong@newinti.edu.my
Author-Workplace-Name: Faculty of Business and Communications, INTI International University, Nilai, Malaysia,
Author-Name: Azinuddin, Muaz
Author-Name-First: Muaz
Author-Name-Last: Azinuddin
Author-Email: muazazinuddin@unisza.edu.my
Author-Workplace-Name: Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia,
Author-Name: Sihotang, Doni Sugianto
Author-Name-First: Doni Sugianto
Author-Name-Last: Sihotang
Author-Email: doni.sugianto.sihotang@mhs.unj.ac.id
Author-Workplace-Name: Faculty of Economics and Business, Universitas Negeri Jakarta, East Jakarta, Java, Indonesia,
Author-Name: Laphet, Jakkawat
Author-Name-First: Jakkawat
Author-Name-Last: Laphet
Author-Email: Jakkawat.la@spu.ac.th
Author-Workplace-Name: College of Aviation, Tourism and Hospitality, Sripatum University, Khon Kaen, Thailand,
Author-Name: Aujirapongpan, Somnuk
Author-Name-First: Somnuk
Author-Name-Last: Aujirapongpan
Author-Email: somnuk.aujirapongpan@gmail.com
Author-Workplace-Name: Faculty of Management Science, Silpakorn University, Phetchaburi, Thailand.
Title: Psychological Drivers of Tourists' Storytelling for Sustainable Tourism: The Roles of Narcissism, Self-Esteem, Trust, and Reputation: A Case Study of National Park in Indonesia
Abstract: The focus of this research was to find out the determinants of tourists in terms of their intention toward visiting the Tanjung Puting National Park, Indonesia. Item questions for the questionnaire were created using a nonprobability convenience sample technique, which yielded 230 samples of tourists. The collected data were analysed using exploratory factor analysis and structural equation modelling. The results show that narcissism is found significant to influence destination trust, self-esteem, and destination reputation as all the proposed hypotheses are accepted. Added to this, the destination trust and reputation and self-esteem should influence visit intention and the Willingness for storytelling. Visit intention is business related, and it should directly influence Willingness for storytelling. These results also bring practical implications for a better understanding of the marketing of destinations, consumer behaviour, and management of Tanjung Puting National Park to fully benefit from and promote its potential. The research also helps achieve the United Nations' Sustainable Development Goals, particularly Goal 8: Decent Work and Economic Growth and Goal 12: Responsible Consumption and Production. These findings contribute to economic growth, based on an increase of destination reputation with sustainable tourism and ensuring that the natural resources are conserved alongside local community well-being.
Keywords: Consumer Behaviour, National Park Tourism, Sustainable Development Goals, Responsible Consumption and Production
Journal: International Review of Management and Marketing
Pages: 67-80
Volume: 16
Issue: 6
Year: 2026
Month: 09
DOI: 10.32479/irmm.24126
File-URL: https://econjournals.com/index.php/irmm/article/download/24126/10305
File-Format: application/pdf
Handle: RePEc:eco:journ3:v:16:y:2026:i:6:id:24126